Are you game for the Post-It note challenge?

speechwriting talkitout writing Nov 17, 2019

A dear friend once sent me a birthday surprise…. Post-It notes. Not a box of Post-It notes but one solitary package of Post-It notes. I was surprised at this unusual gift… but it all made sense when I read what was written on the Post-It notes.

      "If you always do what you always did, you’re going to get what you always got.”

My friend had sent me a profound life message. Change. Change your old habits. If you don’t like what’s happening in your life, then change.

I often quote my Post-It note message to my clients in our presentation skills training sessions. Especially when they preparing a speech or presentation… because that’s when they default to what they’ve always done - writing in silence, using their eyes not their mouth and ears.

For many it’s because that’s the way they were taught at school. For others it’s because they’re striving to imitating someone else. For some it’s because they don’t trust their natural voice.

When you write in silence using only your eyes, you are preparing an essay. That’s why people wind up reading at their audiences, either from a prepared text or slides. The sad result of this flawed production and delivery system is an audience that will not remember or care about your message.

I teach my clients to change… not to do what they’ve always done but to prepared their speeches or presentations differently. I teach the TalkitOut Technique. At it’s heart, you have to speak first, then write. Get the words flowing comfortably from your mouth before you worry about writing them down.

If you want to see some transformation of real clients, click here.

Changing your style from an essay-writer to a speech-writer is not easy. It’s different. It can be challenging. But it always delivers the same result - an engaged audience that remembers the message. 

So, as the Post-It note says:

   If you always do what you always did, you’re going to get what you always got.

I'm glad I changed. My clients are glad they changed. How about you?