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Why speakers need to know about brain chemistry story Dec 15, 2021

As speakers and presenters, we need to embrace storytelling if we want to persuade others to march to our drum, or buy our product, or support our cause.

If you want to win an audience, tell them a story. In fact, tell them lots of stories. You...

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Story helps take team from hopeless to hopeful story Jan 11, 2021

Cleveland Browns football fans are a patient bunch. The last time they had a post-season win was in the 1994 season. Not so long ago they set a franchise record by losing their first ten games. That all changed on Sunday… and it’s...

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The four elements of a successful story story Jan 10, 2021

We are all besieged, bombarded and bewildered by information. So how do we get people to pay attention to our important information? Especially if most of our information is data, facts and stats.

The answer is simple. One word, in fact: story....

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Why story is vital to a project's success story Jan 10, 2021

In December, Christians all over the world celebrated the story of the birth of Jesus Christ. Jews celebrated Hanukkah, the story of the Jews rising up against their oppressors in the second century BC. Later in the year, Muslims will celebrate...

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When you need a shift, you need a story leadership story Dec 12, 2019

Stories are all about shifts. Shifts from loser to victor, from oppressed to liberated, from lost to found, from unloved to loved.

That’s why stories are such effective tools for communicating a vision of change, for persuading people to...

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