Telling your story better is a surefire way to get people thinking about you, talking about you and remembering you and your message.

Facts and figures are important. They have a place in your presentations and promotional copy. But facts are...

We just posted an article on this blog about how the World Economic Forum regards storytelling as a key part of ‘flattening the curve’ and enabling hospitals to cope with the influx of Covid-19 patients when the pandemic was at its...

The World Economic Forum has published an interesting article on lessons the Covid-19 crisis can teach us about communicating important topics to a wide audience when the information you are sharing could be seen as dry data.

The article says...

We are depressingly familiar with politicians changing their stories. Doing flip-flops. Making U-turns. But now, it seems, politicians are changing their stories in a different - and dark - way.

Dr Nick Morgan is a communications expert whose...