Hot off the blog.

Seven ways to improve your writing writing Nov 13, 2021

Need to write new copy for your web site? Need to produce articles for your newsletter? Try these seven tips to improve your writing. 

1 - Don’t bury the lead

Take a tip from a former newspaper reporter: grab the audience’s...

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How to write a better bio writing Aug 14, 2021

Someone asked the other day if I would look at his biography. He had to submit it for some promotional purpose, so he asked if I thought he’d done a good job.

I told him it would be great for a bad obituary. It was dull, a litany of...

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Strip out the clutter writing May 10, 2021

Don’t send a bunch of words to do the work of one.

‘Now’ is a simple replacement for ‘at this moment of time’. Why write ‘they had a meeting’ when you could simply say ‘they met'. 'Went down to...

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Why Stephen King would be horrified messaging writing May 10, 2021

I love Stephen King’s writing. And I love his advice to writers. The tip that I want to focus on today is particularly relevant to anyone who has an important message, and needs to share it with an audience.

Let’s start with a mini...

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Take a writing tip from the obituary that went viral writing Feb 08, 2021

Well, this is a first. I’ve never used an obituary as the inspiration for a blog on writing. Let’s face it, most obituaries are pretty dull, formulaic affairs. Heart-felt, I’m sure, but all too often earnest and lacking any sense...

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Politics and poetry unite to heal a nation writing Jan 20, 2021

Next time you’re tasked with giving a speech or making a presentation, don’t be in a hurry to start writing. Pause. Hold. Reflect. Think about the changes you want your words to prompt, in attitude, in opinion, in behaviour.

Think...

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The bigger the crisis, the smaller the words you need crisis communications writing Jun 05, 2020

If you want your words to have impact, keep them simple. A great article in the Harvard Business Review brings this home wonderfully, by looking at some of the messaging around Covid-19.

When New York governor Andrew Cuomo issued the order that...

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Six ways to make your writing memorable writing Feb 16, 2020

If you were drowning, you’d shout ’Help’.

You’re unlikely to say ‘Your assistance is required due to my imperiled state’.

Yet, often, we send bunches of words to do what one could achieve: have a meeting...

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You've finished writing; now the work really begins editing writing Jan 15, 2020

A couple of months ago I was taking part in a workshop with that wonderful Newfoundland writer, Donna Morrissey. A novel-writing class with the award-winning author of Sylvanus Now, The Fortunate Brother, and Kit’s Law, was pretty daunting -...

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Sticky storytelling: the key to being remembered images sticky storytelling writing Nov 17, 2019

If you really want to make your messages memorable, turn your words into images.

If you’re delivering a speech or presentation, it’s probably not the mass of your words that will convince an audience to march to your drum. More likely,...

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Are you game for the Post-It note challenge? speechwriting talkitout writing Nov 17, 2019

A dear friend once sent me a birthday surprise…. Post-It notes. Not a box of Post-It notes but one solitary package of Post-It notes. I was surprised at this unusual gift… but it all made sense when I read what was written on the...

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Forget the $10 words if you want to make an impact clarity impact writing Nov 17, 2019

Keep your language simple if you want to make a quick and strong connection with your readers and listeners.

Two Nobel-prize winning authors once got in an argument over words.

William Faulkner accused Ernest Hemingway of dumbing-down his writing....

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