The average sound bite on television is about 8 seconds. How do you make sure the 8 second clip that gets broadcast is the strongest, most credible version of your message you are capable of delivering? This no-nonsense guide to dealing with journalists will enable you to feel comfortable delivering your message in any media interview. Former BBC newsman Neil Everton shows you how to deliver powerful, credible messages in any interview, how to handle tough questions, how to stay on topic and how to handle a crisis.
Preparing for an interview
Defining your message
Creating compelling soundbites
Understanding how journalists work
Dealing with difficult questions