How’s your charisma? A team of university researchers in Switzerland have come up with what amounts to a checklist for charisma.

They’ve identified 12 elements that could be at play in a charismatic performance. Nine of the qualities...

Stories are all about shifts. Shifts from loser to victor, from oppressed to liberated, from lost to found, from unloved to loved.

That’s why stories are such effective tools for communicating a vision of change, for persuading people to...