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Four steps to media messaging success media interviews Feb 12, 2022

Don’t get worried about an up-coming media interview: get prepared. Anticipation and preparation are the keys to getting your message out clearly, concisely and confidently.

We've helped a great many media skills clients develop...

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It’s a bite - not a four-course meal media interviews Dec 15, 2021

How much can you say in 25 words? If you are asked to do a radio or television interview, you’d better figure out how well you can express a big thought in a few words. 

The average soundbite in a recorded interview is about 7 seconds....

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How to ace your media interviews media interviews Oct 10, 2021

A media interview is still a great way to get your message in front of a large audience. But it can be intimidating, especially if you’ve not been in front of microphones or cameras before.

So here’s a primer on how to succeed in any...

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Tips for successful media interviews media interviews Oct 14, 2020

Reporters want the best product they can deliver in the time available. News is a production line. Information and quotes are the raw materials. The quality of the product is judged, in newsrooms, by the impact of the sound bite or clip, the...

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What makes for a compelling media interview? media interviews Sep 11, 2020

A popular business-oriented program on the BBC in recent years has been CEO Secrets. For five years the show has invited business leaders to share their inspirational advice in short videos.

On the show’s fifth anniversary, and with 200...

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