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Why Stephen King would be horrified messaging writing May 10, 2021

I love Stephen King’s writing. And I love his advice to writers. The tip that I want to focus on today is particularly relevant to anyone who has an important message, and needs to share it with an audience.

Let’s start with a mini...

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Why nation’s Covid-19 message fails its people messaging May 13, 2020

It’s surely no coincidence that two of the governments having most difficulty bringing Covid-19 infections under control are governments with disastrous communications strategies.

Both the UK and the US governments were slow off the mark,...

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